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October 4, 2015

Lots Of Options To Raise Money


Money makes the world go around and most people have had to raise money to start a new business, including this author.  It's pretty remarkable how many options there are for entrepreneurs.  It's also pretty confusing. Here's an article from Entrepreneur Magazine with a vast list of links that will educate even the most savvy [...]

Getting It Right On Amazon

Business, Marketing, SEO|

Searching for products to buy is now starting to tip towards Amazon over Google. Meaning, when a consumer is looking to purchase something, almost anything at this point, the preferred starting place is the world's largest online retailer. By last year, almost a third started on Amazon and just 13 percent on a search engine. [...]

SEO Myths And Misconceptions


There is much written about Search Engine Optimization (SEO) and many resources on the web. One of our favorite sources of information is the Moz blog. In particular, I've forwarded this post on myths and misconceptions to several clients that are trying to learn more about what is and isn't important to rank high. Moz [...]

November 3, 2014

Harvard Business Review On Entrepreneurship


This recent article by the Harvard Business Review (HBR) on entrepreneurship gives an insight into the current state of young folks who are gaining an appreciation for "going on their own". The post talks about how even for those just learning about being an entrepreneur, the skills and state-of-mind are well worth it. Entrepreneurial thinkers, [...]

Web Design Trends Or Fads?

Design, SEO|

We try to stay on top of all the latest trends, though many are doomed for being a simple fad. In this post by The Next Web, Amber Turner does a lot of the heavy work for us by gathering the 10 things to lookout out for. Will long scrolling sites be a long term [...]

Understanding Programmatic Advertising

Digital Advertising, Marketing|

What's more confusing than rocket science?  I'd bet programmatic advertising is right up there! The Internet Advertising Bureau (IAB) offers a neat 5 minute video on YouTube that explains what real-time bidding (RTB) is and how the digital ecosystem works. If you've got a spare minute or two, and don't have any clue what this [...]

GWT: SEO Tools You Need To Know Now

Marketing, SEO|

With the advent of secured searches, it's really hard to know what people are searching for that come to your site. To gain a deeper understanding of how your site is showing up on Google, it's important to have Google Webmaster Tools (GWT) set up. There is a wealth of information about the health of [...]

Spouses And Partners Checklist For Startups


Many small businesses start out as a partnership between loved ones.  The challenge is that love and business don't always mix.  When the do though, it can be a sweet cacophony of success. If you've thought about taking the leap with your partner, you should check out this advice from Fast Company.  It's a quick [...]

Features Don’t Sell Bananas, Benefits Do!

Business, Marketing|

We've noticed a lot of companies will focus on the features of their product rather than the true benefits.  The old sales adage is to lead with features and sell on benefits.  There's a nice write-up on this idea from The Marketing Donut, a popular UK based publisher. Successful selling requires you showing your customers [...]

Is Social Media Worth It?

Business, Marketing, SEO|

Like every marketing channel, social media needs to be critically looked at whether it should be a viable tactic. Just because it's a tool, it doesn't mean you should be using it. Does it make sense to be on Facebook?  If you are an engineering company, you probably don't need to be there. Don't fall [...]