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October 4, 2015

Getting It Right On Amazon

Business, Marketing, SEO|

Searching for products to buy is now starting to tip towards Amazon over Google. Meaning, when a consumer is looking to purchase something, almost anything at this point, the preferred starting place is the world's largest online retailer. By last year, almost a third started on Amazon and just 13 percent on a search engine. [...]

SEO Myths And Misconceptions

SEO|

There is much written about Search Engine Optimization (SEO) and many resources on the web. One of our favorite sources of information is the Moz blog. In particular, I've forwarded this post on myths and misconceptions to several clients that are trying to learn more about what is and isn't important to rank high. Moz [...]

November 3, 2014

Web Design Trends Or Fads?

Design, SEO|

We try to stay on top of all the latest trends, though many are doomed for being a simple fad. In this post by The Next Web, Amber Turner does a lot of the heavy work for us by gathering the 10 things to lookout out for. Will long scrolling sites be a long term [...]

GWT: SEO Tools You Need To Know Now

Marketing, SEO|

With the advent of secured searches, it's really hard to know what people are searching for that come to your site. To gain a deeper understanding of how your site is showing up on Google, it's important to have Google Webmaster Tools (GWT) set up. There is a wealth of information about the health of [...]

Is Social Media Worth It?

Business, Marketing, SEO|

Like every marketing channel, social media needs to be critically looked at whether it should be a viable tactic. Just because it's a tool, it doesn't mean you should be using it. Does it make sense to be on Facebook?  If you are an engineering company, you probably don't need to be there. Don't fall [...]