We’ve noticed a lot of companies will focus on the features of their product rather than the true benefits.  The old sales adage is to lead with features and sell on benefits.  There’s a nice write-up on this idea from The Marketing Donut, a popular UK based publisher.

Successful selling requires you showing your customers how your product meets their needs. Highlighting your product’s benefits in quantifiable terms is more likely to result in a sale than simply describing its features..

And, one of the best places for feedback are from users of your product.  Sometimes a new benefit will pop up.  Get someone else to ask for feedback rather than you directly so you can get the most honest response.

Check out the full article here:

Selling The Benefits

// Cor Global