Searching for products to buy is now starting to tip towards Amazon over Google. Meaning, when a consumer is looking to purchase something, almost anything at this point, the preferred starting place is the world’s largest online retailer.
By last year, almost a third started on Amazon and just 13 percent on a search engine. Product searches on Amazon have grown 73 percent over the last year while searches on Google Shopping have been flat, according to comScore.
Just like Google, there is an art and science to ranking high on Amazon. But, there are many differences that you need to be aware of.
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// Cor Global