Like every marketing channel, social media needs to be critically looked at whether it should be a viable tactic. Just because it’s a tool, it doesn’t mean you should be using it.
Does it make sense to be on Facebook? If you are an engineering company, you probably don’t need to be there.
Don’t fall for the trap of a “social media guru” that proposes you should be all over the place on social. It just doesn’t make sense.
Here’s a reality check for many businesses in this article from Grasshopper.
// Cor Global