Project Description

Project Brief

Impact Wrap founder and inventor is Dan Fradin needed help in bringing this new product to market. It’s hard doing things by yourself, especially with many moving parts.

The Challenge

With limited resources, Impact Wrap needed to prove market demand through media coverage, PR, and sales interest. Plus, they needed to build an audience quickly and be able to hold onto them while the product was being developed.

The Solution

Cor Global helped Dan and Impact Wrap reach a wide and varied audience of consumers and interested media. ¬†With magazines like Men’s Fitness and Engadget interested in doing full reviews, the product is poised for success as it nears full production.