Project Description

Project Brief

StrideLight has an amazing product – a lighted cane for walking – but lacked clarity in message, logo and site. Having a foundation in science and biotech, the founder needed help with messaging and bringing out the emotion of the product.

The Challenge

There are a lot of canes on the market and it’s hard to stand out. ¬†With a tight budget, StrideLight needed to get results fast.

The Solution

Cor Global re-positioned the homepage, created a new logo and highlighted the feature that IS the product – the light. This military grade LED is like having a headlight on your cane. StrideLight isn’t selling canes, StrideLight is selling peace of mind and confidence to grandma. We continue to work with the brand today.